Wrap Up: Writing Your 2025 Story

Nine posts ago, I painted a picture of two types of agencies in 2025.

The past two weeks, we've explored what separates them: Not their size. Not their budget. Not even their technical skills.

The difference? Their willingness to embrace a fundamentally new way of working.

The Path Forward

Here's what I hope you've taken from this series:

1. •

   Start with automation. Get comfortable with scripts. They're your bridge to understanding systems thinking. (And if you're still script-scared, I built something just for you at 8020agent.com/scary)

2. •

   Move beyond using AI as a fancy word processor. Start seeing it as a thinking partner that helps you work differently, not just faster.

3. •

   Break free from platform constraints. When you can analyze data your way, you start seeing opportunities others miss.

4. •

   Embrace the 10-80-10 model. Focus on defining great work and improving processes, letting automation and AI handle the middle.

5. •

   Start small with agents, but think big about their potential. They're not just about handling tasks - they're about transforming how we work.

The Truth About 2025

The agencies that thrive won't be the ones who replace humans with AI.

They'll be the ones who:

• •Use AI to amplify human creativity and strategic thinking
• •Build systems that learn and improve over time
• •Focus on delivering unprecedented value to each client
• •Invest in their teams' ability to orchestrate both human and AI talent

The goal isn't to handle more accounts with fewer people.

The goal is to do work that wasn't possible before.

Your Next Steps

1. •

   Pick one repetitive task that's eating your time. Automate it. Use that freed time to learn and experiment.

2. •

   Start building your AI intuition. Test different approaches. Learn what works and what doesn't. Share what you learn.

3. •

   Think bigger about what's possible. The agencies pulling ahead aren't just using new tools - they're reimagining what agencies can be.

A Personal Note

I've spent years building tools to help agencies work smarter. From the Display Grid to PMax scripts to the AI Whisperer.

But 2025 feels different. The opportunities (and risks) are bigger than ever.

That's why I built 8020agent.com - to help you start this journey. It's free because I want you to experiment, to see what's possible.

The gap between the two types of agencies is growing every week.

Which type will you be?