Should You Spend Less on Ads?

Google will never tell you to spend less money on ads! Even if that's exactly what would make you more profitable.

The platforms that provide our tools shape how we think about optimization. About success. About what's even possible.

I've spent the last decade building tools that challenge conventional thinking.

From the Display Grid I shared at Traffic & Conversion 2017 (shout out to the old timers!), to the PMax scripts that thousands of agencies/brands use today.

Tools that don't just make work faster or cheaper, but deepen our understanding of what's really happening in our accounts.

Why?

I build these because of a quote I heard years ago from Bucky Fuller:

"If you want to teach people a new way of thinking, don't bother trying to teach them. Instead, give them a tool, the use of which will lead to new ways of thinking."

A 2018 tool was the Profit Curve. A way to help clients 'see' what we all know: As ad spend increases, results don't scale linearly. But it was just a concept, a way of thinking about optimization.

Recently I turned it into a basic tool & one of my geek heroes Avinash Kaushik said some very nice things about it, which pushed me to improve it & turn it into what I'm giving away today (for free of course)...

Breaking Free of Platform Limitations

The real competitive advantage isn't just in getting data out of platforms. It's in what becomes possible when you can analyze it your way.

Don't get me wrong - Google's AI tools are excellent. But they're built to optimize within their ecosystem, not necessarily for YOUR bottom line.

Revenue beats measuring clicks, but profit is (usually) even better.

When you can get your data out of the platform, you can do more with it. You're free to ask different questions, see different patterns and find opportunities others miss.

This isn't just about better reporting. It's about better thinking.

The Next Level

My new tool is the profit curve on steroids. 8020agent.com doesn't just visualize trends. It finds the optimal profit point for every campaign - the sweet spot where spending more actually hurts your bottom line.

Plus you get the PMax channel charts you know & love, automatically updated and more.

Scripts? Yuk!

Don't think you can 'do' scripts?

Try the 'scary' challenge at 8020agent.com. No account needed. No coding required. Just click 'scary' and prepare to change how you think about what's possible.

What's Next?

Ok you've freed your data. But what if the tool could do more than analyze? What if it could think? What if you could use, build, or hire not just one, but dozens? Hundreds?

That's the agent rabbit hole...