You Don't Need to Be a Coder Anymore

A year ago, if you fed an AI a search term report and asked for negative keyword candidates, you'd get a smart-sounding reply that was absolutely useless. The AI would hallucinate patterns, confidently recommend negatives that made no sense.

Today is different.

The Shift

When you ask Claude Code to analyze your search terms now, it doesn't just "think" about the data. It writes code. Little scripts. Mini programs that run actual calculations. It builds temporary databases, sorts them, filters them, does the maths.

Then it gives you answers based on what the code found - not what it imagined.

The AI isn't guessing anymore. It's computing.

What This Means for You

You don't need to know how to write that code. You just need to know enough to ask questions in plain English.

"Which search terms have spent over $50 with zero conversions?"

The AI figures out how to answer. Writes the script. Runs it. Checks the output. Reports back.

The Catch

There's an upfront investment. You need to set up the environment - install the tools, create a folder structure, give it context about your accounts and preferences.

But it started with one folder and one conversation.

You don't need to become a programmer. You need to become someone who knows what questions to ask.