Activation Profile
The Activation Profile goes deeper than a standard business profile. Instead of just documenting what you do, it captures who you are, what drives you, and what you want to change. This gives your brain a fundamentally richer understanding of you as a person, not just a business owner.
Where It Lives
context/business/activation-profile.md in your brain folder.
How to Fill It In
Ask Claude to help you work through it:
Help me fill in my activation profile. Read the template at context/business/activation-profile.md and walk me through the questions.
Claude will ask you questions conversationally and fill in the template based on your answers.
What It Captures
Problems You See in the World
What frustrates you about your industry? What would you fix if you could? This reveals your values and mission - things that generic AI assistants never understand about you.
Problems in Your Day-to-Day Work
What's annoying, repetitive, or broken in how you work today? This helps your brain identify automation opportunities and prioritize what to build next.
Your Capabilities
Not your job title - what can you actually DO? Your real skills become the foundation for brain skills. A Google Ads specialist who's also great at data analysis should have a brain that reflects both capabilities.
Your Identity Beyond Your Job
The alien test: "Imagine an alien with a clipboard asks 'Who are you? What do you believe? What are you trying to change?' Most people describe their job. What would YOU say?"
This question reveals what matters to you beyond work. It helps your brain align with your deeper goals, not just your current tasks.
What You'd Automate
If you could wave a magic wand and automate anything in your work life, what would it be? This becomes your brain's development roadmap.
Why This Matters
Standard AI context tells Claude what you do. The activation profile tells Claude who you are. The difference shows up in:
- Better recommendations - aligned with your values, not just your metrics
- Smarter prioritization - focusing on what actually matters to you
- More relevant content - ideas and insights matched to your worldview
- Deeper strategic advice - considering your long-term vision, not just short-term tactics
Based On
The Activation Profile draws from Daniel Miessler's TLOS (True Life Operating System) framework, adapted for business brain users. The core insight: AI works better when it understands your purpose, not just your processes.