Avinash Kaushik
Marketing
Digital marketing and analytics insights. Data-driven decision making.
10 articles in this preview (of 104 total)
TMAI #480: 🏅 Key KPI: Cost Per Incremental Sale.
[The Marketing Analytics Intersect, by Avinash Kaushik] [1] TMAI #480: KEY KPI: COST PER INCREMENTAL SALE. [ Web Version [2] ] A super simple, super impactful, lesson from our team. The power of...
TMAI #479: ⛑️ Organic Social: Operational Playbook for Winning.
[The Marketing Analytics Intersect, by Avinash Kaushik] [1] TMAI #479: ORGANIC SOCIAL: OPERATIONAL PLAYBOOK FOR WINNING. [ Web Version [2] ] For most companies, the organic social strategy compri...
TMAI #311: ✌️Courageous Career Choices: 2x2 Matrix.
[The Marketing Analytics Intersect, by Avinash Kaushik] [1] TMAI #311: COURAGEOUS CAREER CHOICES: A 2X2 MATRIX. [ Web Version [2] ] One of the most deep-seated emotional challenges I hear from you...
TMAI #477: 🫶 Best CEO Dashboard KPIs: B2B!
[The Marketing Analytics Intersect, by Avinash Kaushik] [1] TMAI #477: BEST CEO DASHBOARD KPIS: B2B. [ Web Version [2] ] Salesforce finding the next customer for a SFCC sale is a B2B thing. Selli...
TMAI #478: 💪 Organic Social: 4 Plays to 10x Impact.
[The Marketing Analytics Intersect, by Avinash Kaushik] [1] This edition of TMAI Premium is free for Standard Edition subscribers. Over the last few weeks, TMAI Premium editions have tackled high-i...
TMAI #470: 🏆 AI Age: Bye SEO, Hello AEO! -P3
[1] TMAI #470: BYE SEO, HELLO AEO! -P3 [More Content. More Places. More Often.] [ Web Version [2] ] The essential paradigm behind this series on Answer Engine Optimization (AEO): * How humans seek...
TMAI #471: 🤖 AI Age: Bye SEO, Hello AEO! -P4
[The Marketing Analytics Intersect, by Avinash Kaushik] [1] TMAI #471: BYE SEO, HELLO AEO! -P4 [The Future of "Search": Agentic AI.] [ Web Version [2] ] PAST: Type a few keywords and having the “S...
TMAI #472: ⚖️AI Age: Bye SEO, Hello AEO! -P5
[The Marketing Analytics Intersect, by Avinash Kaushik] [1] TMAI #472: BYE SEO, HELLO AEO! -P5 [Answer Engine Analytics | Methodologies & KPIs] [ Web Version [2] ] THE PRESENT: Answer Engine Optim...
TMAI #473: 🧮 AI Age: Bye SEO, Hello AEO! -P6
[The Marketing Analytics Intersect, by Avinash Kaushik] [1] This edition of TMAI Premium is free for Standard Edition subscribers. How critically important and complex is Answer Engine Optimization...
TMAI #474: 🎀 Rules for Dashboard Revolutionaries!
[The Marketing Analytics Intersect, by Avinash Kaushik] [1] TMAI #474: RULES FOR DASHBOARD REVOLUTIONARIES! [ Web Version [2] ] The purpose of a dashboard is: 80%: To recommend actions 20%: To pr...
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