Phase 1: The Foundation

Stop Building Reports. Start Building Systems.

Every hour you spend pulling data is an hour you're not improving campaigns. Automated reporting isn't just efficiency — it's the foundation everything else is built on.

Why This Matters

The reports you build today become the foundation for AI tomorrow

Most people want to jump straight to "AI automation." But here's what they don't realize: every AI system needs clean, structured data to work from.

When you build automated reporting systems, you're not just saving time on reports. You're creating the data infrastructure that makes everything else possible — from AI-powered insights to fully automated campaign management.

This is Phase 1 for a reason. Master this, and every phase after becomes dramatically easier.

What You'll Learn

  • Google Sheets automation fundamentals
  • Apps Script for Google Ads data
  • Building self-updating dashboards
  • Alert systems that actually work
  • Client-facing report automation
  • Data visualization best practices

Part of the 26-skill Automated Reporting phase

The Benefits

What changes when reporting runs itself

Reclaim 5+ Hours Every Week

The average agency spends 6-8 hours per week on manual reporting. Automated systems do it in seconds.

Never Miss a Problem

Alerts fire the moment something goes wrong — not when you happen to check. Catch issues before clients do.

Insights Without Asking

Stop digging through data. Let the system surface what matters — anomalies, opportunities, trends.

Dashboards That Update Themselves

Build once, benefit forever. Real-time data without the manual refresh cycle.

David Browne

I used to spend every Monday morning pulling reports. Now I spend it actually analyzing and improving campaigns. The reports just... exist. Updated. Ready.

David Browne, The Scottish Shutter Company
The Math

What's your time actually worth?

6hrs
Average weekly time spent on manual reporting
312hrs
That's 312 hours per year — almost 8 full work weeks
$15k+
Value of that time at $50/hour (and you're worth more)

Every month you delay automating your reporting, you're choosing to spend hours on work a system could do in seconds. The question isn't whether you can afford to learn this. It's whether you can afford not to.

Ready to Start?

Join Ads to AI and master automated reporting

Get the complete Automated Reporting course, plus access to the community, the brain system, and everything else you need to build systems that compound.

Join Ads to AI

€799/year · Includes all courses, community, and the 8020brain system