Google Ads Automation

Google Ads Account Audit

Comprehensive account audit with 13 analysis sections, automated charts, and professional reports. Get a complete picture of account health in minutes.

13 analysis sections covering all aspects

5+ automated charts with insights

Minutes not hours to complete

Find Wasted Spend

Zero-conversion keywords and search terms draining budget

Forecast Performance

Project spend and conversions for the next 30 days

Spot Broken Tracking

Conversion action health checks catch issues early

Client-Ready Reports

HTML, PDF, and Google Slides export options

Try the Audit

Watch all 13 analysis sections run and generate metrics, charts & findings.

Audit Sections

Account Overview

Budget Pacing

Campaign Performance

Keyword Analysis

Search Terms

Conversion Tracking

Bid Management

Ad Performance

Quality Score

Geographic

Device Performance

Negative Keywords

Trends Analysis

Click "Run Account Audit" to see the process in action

Watch as 13 analysis sections run, generating metrics, charts, and insights

Questions the Audit Answers

How is the account performing overall?

Overview + period comparison

What will I spend in the next 30 days?

Budget pacing & forecasting

Which campaigns are performing poorly?

Campaign analysis with ROAS thresholds

What keywords are wasting spend?

Zero-conversion keyword report

Is conversion tracking working?

Conversion action health check

What are the highest CPC outliers?

7-day and 30-day CPC analysis

Which RSA assets need replacing?

LOW performance asset identification

Are targets being met?

Target ROAS/CPA vs actual comparison

13 Analysis Sections

Account Overview

Performance metrics with period-over-period comparison

Budget Pacing

30-day forecasting and budget constraint detection

Campaign Analysis

Top/bottom performers with ROAS color coding

Keyword Analysis

Top keywords, wasted spend, CPC outliers

Search Terms

Converting terms, negative candidates, opportunities

Conversion Tracking

Health check for all conversion actions

Bid Management

Strategy analysis and target vs actual performance

Ad Performance

RSA asset labels (BEST/LOW) and CTR analysis

Quality Score

Distribution histogram and component breakdown

Geographic

Location performance for bid adjustments

Device Analysis

Mobile vs desktop ROAS comparison

Negative Keywords

Coverage audit and gap identification

Trend Analysis

30-day trends with anomaly detection

Output Formats

Every audit generates multiple output formats for different use cases:

HTML Report

Interactive web report with embedded charts

PDF Export

Print-ready document for client delivery

Google Slides

Presentation-ready deck with key insights

Email Delivery

Send report directly to stakeholders

Sample Output

## Audit Complete

**Account:** Demo E-Commerce Store
**Period:** Oct 22 - Nov 20, 2025 (30 days)
**Report:** data/google-ads/demo/20251121-audit/

### Summary
- **Spend:** $55,952
- **Conversions:** 3,593
- **Value:** $537,284
- **ROAS:** 9.6x

### Key Findings
1. 847 search terms with $4,892 spend and 0 conversions
2. Top 10 keywords drive 42% of conversions
3. 3 assets marked LOW performance need replacement
4. Mobile ROAS (7.2x) underperforms Desktop (11.3x)
5. 156 unmatched search terms identified as opportunities

### Actions
1. Email report
2. Export to Google Slides
3. View detailed data
4. Run specific analysis

Want to audit your own accounts?

Join the Ads to AI community to get access to the full Google Ads Audit system, along with other automation tools, scripts, and AI-powered analysis.

Full Google Ads Audit with 13 analysis sections

Automated charts and professional reports

Search Term Classifier for intent analysis

Google Ads MCP server for Claude Code

PMax Script ($199 value) + MCC version ($399 value)

Weekly AI videos and monthly masterclass webinars

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